Direct-to-Retail Strategy

A Strategy for Your Product Direct Response Television (DRTV) marketing is a powerful way to introduce your product to consumers, build awareness, familiarity and credibility -- and generate substantial sales and revenue. DRTV ‘Infomercials’ “tell” as they “sell.” They take the time to educate consumers on the benefits and features of a product or service.

“Infomercials ‘tell’ as they ‘sell’ . . .”

More specifically, DRTV:

• Explains multiple product benefits, thus heightening value
• Offers in-depth product demonstrations, thus engaging viewers
• Introduces real people and expert testimonials, which builds credibility
• Repeats key selling messages, which enhances persuasion
• Takes customers through a complete sales story, thus deepening understanding
• Differentiates from competitors, which boosts preference
• Allows for consideration of the purchase decision, which creates purchase justification.